This is just an application of the chain rule. The same chapter has "Proof of the four fundamental equations" section, which proves BP1-2, while PB3-4 are left as exercise to the reader. I agree that it's a good exercise indeed, that's why I encourage you to stop here and try to prove it yourself using a chain rule.
Now, if you decided to read further, here's the sketch of a proof.
Recall equations (25) and (29), both definitions:
The chain rule itself:
- the partial derivative of $C$ with respect to $b^l$:
$$\frac{\partial C}{\partial b^l_j} = \sum_k \frac{\partial C}{\partial z^l_k} \frac{\partial z^l_k}{\partial b^l_j}$$
Almost all elements in this sum will be zero, except for one when $k=j$.
The first term in it is by definition $\delta^l_j$, the second term $\dfrac{\partial z^l_j}{\partial b^l_j}$ is $1$, because $z$ is linear with respect to $b$.
The derivative with respect to weights is taken the same way, and differs only in the last term: $z$ is linear with respect to $w$ as well, but with a coefficient $a^{l-1}$.