Is the "Helvetica scenario" mentioned here related to Artificial Intelligence?

Consider the following sentence from the original GAN paper titled Generative Adversarial Nets

in particular, $$G$$ must not be trained too much without updating $$D$$, in order to avoid "the Helvetica scenario" in which $$G$$ collapses too many values of $$\mathbf{z}$$ to the same value of $$\mathbf{x}$$ to have enough diversity to model $$p_{\text {data }}$$

The sentence uses the name of a scenario called Helvetica. Is it related to AI or chemistry? If AI, then where can I read more about the scenario?