Every explanation of variational inference starts with the same basic premise: given an observed variable $x$, and a latent variable $z$,
$$ p(z|x)=\frac{p(x,z)}{p(x)} $$
and then proceeds to expand $p(x)$ as an expectation over $z$:
$$ p(x) = \int{p(x,z)dz} $$
and then states that it's too difficult to evaluate.
My very very basic question is why is $p(x)$ not simply equal to 1? It's an observed variable!