It sounds like people boast of something being "artificial" about machine learning when actually people boast that humans implemented algorithms like e.g. Monte Carlo Search (MCST) etc. I think the term AI is only to market to uneducated audience and should be banned. Machine can only look at the raw data. Any intelligence is human. e.g. when Alpha Zero beats something at chess , it implemented MCST (created & implemented by humans)and used a huge data may be too many orders of magnitude to beat humans. Nothing "artificial" about intelligence.
It sounds unimpressive when one says Monte Carlo powered x numbers of TPUS with y amount of RAM and zillion penta bytes amount of database beat a human at a game. it sounds great when you say AI beat human.
But I do appreciate the fact that the creators did not hand code any chess rules (other than legal moves) & that's a success story for machine learning.