And by trying to answer my own question, and how I see it, yes - there is some requirement like it stated in this particular article: https://medium.com/womeninai/psychology-of-artificial-intelligence-ca0f0a9f3d7c
Because yes - there are multiple occurrences of an AI being biased, hateful, racist, sexist, etc.
Also, humans themselves tend to act towards an AI in the insolent ways, so the human factor also needed to be accounted for.
So yeah - I think it will be a branch, or an extension of an engineering psychology, which exactly addresses primarily a human factor and relationships between the human and a machine.
But other than that it will address the factors of how should it be built, how we can expect it to behave, and how should it behave, because it should follow the strict moral code, to be not the threat to us.