I'm working on a hybrid recommendation system (collaborative and content-based) for an online ordering/shopping app. So far I've managed to identify a data-source for the collaborative model (likely item-based) but I'm having trouble deciding on features and algorithms for the content-based model.
I know it's probably specific to the problem I'm working on, but if anyone could share their experience or recommendations :) on what features give the best results for a content-based system it would be really helpful. All relevant advice/opinions welcome.