Is there AI technology out there or being developed that can predict human behaviour, given that we as humans are irrational decision-makers?

Edit: I'm looking at this from an economic standpoint - the issue with current economic models is that they assume that humans are perfectly rational, but obviously this isn't the case. Could AI develop better models and therefore produce better models of recessions?

Is there an AI technology out there or being developed that can predict human behaviour, given that we as humans are irrational decision-makers?

I'm looking at this from an economic standpoint - the issue with current economic models is that they assume that humans are perfectly rational, but obviously this isn't the case. Could AI develop better models and therefore produce better models of recessions?

Is there AI technology out there or being developed that can predict human behaviour, given that we as humans are irrational decision-makers?

Is there AI technology out there or being developed that can predict human behaviour, given that we as humans are irrational decision-makers?

Edit: I'm looking at this from an economic standpoint - the issue with current economic models is that they assume that humans are perfectly rational, but obviously this isn't the case. Could AI develop better models and therefore produce better models of recessions?